Paul Anthony
This campaign centred around the newest fragrance from Paul Anthony called “Desert Wood & Patchouli.” Showcasing the fragrance in a cinematic, lifestyle way to drive engagement, awareness and sales through a socials first intention.
Alluring. Powerful. Ambitious.
"Desert Wood & Patchouli” is the newest fragrance from Paul Anthony, is a signature that transitions seamlessly from high-stakes environments to the formal intensity of the evening, leaving a warm, sensual energy that is as refined as it is enduring.
Smoky warm resins and a velvet-dark patchouli base create a scent profile of rugged masculinity and Australian midnight earth.
Visually crafted through a dark, moody, masculine and mysterious character combined with fading light through sunset and dusk to create a feeling of it’s own.
